What Is CTM Routine & How To Do It For Skin Hydration

Good skin doesn’t need 10 steps. Just three. The CTM method - Cleansing, Toning, and Moisturising is the foundation of any skincare plan. It hydrates, protects, and preps your skin for anything that follows. Ready to glow with minimal effort? Let’s get into it.

What is CTM Routine?

The CTM Routine is the backbone of daily skincare and helps maintain a clean, balanced, and hydrated complexion. Each step plays a unique role in supporting your skin:

• Cleansing removes dirt, oil, and leftover makeup that clog pores and dull the skin.
• Toning helps restore your skin’s pH level, tighten pores, and prep it for better absorption of products.
• Moisturising locks in hydration, nourishes the skin, and strengthens the barrier to prevent moisture loss.

Whether you have dry, oily, or sensitive skin, following a consistent CTM routine can help improve texture, tone, and long-term skin health. The best part? It is easy to follow and doesn’t require a shelf full of products, just the right ones tailored to your skin type.

CTM Routine Benefits: Why Your Skin Needs It

A consistent CTM routine does more than just clean your face. It transforms your skin over time.

• Keeps skin hydrated, soft, and balanced.
• Boosts absorption of serums and treatments.
• Minimises pores and improves texture.
• Prevents dryness, dullness, and early signs of ageing.
• Strengthens your skin barrier for better protection.

Make CTM your daily habit for skin that stays healthy, clear, and glowing.

Morning vs Night CTM Routine: What’s the Difference?

Your CTM routine stays the same in steps, but the goal differs based on the time of day.

Morning CTM preps your skin for the day - cleansing away overnight buildup, toning for balance, and moisturising to hydrate and shield from external stressors.

Night CTM focuses on recovery - cleansing deeply, toning to soothe, and moisturising to repair and nourish skin overnight.

Both routines are essential, but the product textures and ingredients may vary depending on your skin’s day vs night needs.

CTM Routine for Different Skin Types

Every skin type has unique needs, and your CTM routine should match them. Here’s how to customise it:

Oily Skin

Use a gel-based cleanser to remove excess oil, an alcohol-free toner to control shine, and a lightweight, non-comedogenic moisturiser that hydrates without clogging pores.

Dry Skin

Go for a creamy cleanser that doesn’t strip moisture, a hydrating toner with humectants like hyaluronic acid, and a rich moisturiser to seal in nourishment and prevent flakiness.

Combination Skin

Choose a mild cleanser that balances both dry and oily zones, a toner that hydrates without heaviness, and a medium-weight moisturiser to even out skin texture.

Sensitive Skin

Pick a fragrance-free, gentle cleanser, a calming toner with ingredients like aloe or chamomile, and a soothing moisturiser to protect and reduce inflammation.

Acne-Prone Skin

Use a cleanser with mild exfoliants like salicylic acid, a clarifying yet hydrating toner, and an oil-free moisturiser to keep breakouts under control while maintaining hydration.

Best Products for a Natural CTM Routine

Building a CTM routine with clean, skin-loving ingredients is easy when you have the right products and Vilvah’s naturally formulated skincare makes it even better.

Cleanser

Start with a gentle face wash that suits your skin type. Vilvah offers a range of natural face cleansers made with nourishing ingredients like fruit extracts and botanicals to cleanse without stripping moisture.

Toner

Next, refresh your skin with a natural face toner. Go for Rose Water Toner to hydrate or Tea Tree Toner to clarify and control excess oil. Both help prep your skin for better product absorption.

Moisturiser

Finish your routine with Vilvah’s Ultra Moisturising Cream, a deeply hydrating formula enriched with plant-based butters and oils that lock in moisture and leave your skin soft, supple, and healthy.

When you choose products powered by nature and backed by science, your CTM routine doesn’t just feel good - it delivers visible results.

Common Mistakes to Avoid in Your CTM Routine

Even a simple CTM routine can go wrong if you're not careful. Here are common mistakes that could be damaging your skincare results:

• Using harsh cleansers that strip away natural oils and disrupt your skin barrier.
• Skipping toner, which plays a key role in balancing pH and prepping your skin.
• Applying products in the wrong order, reducing their effectiveness.
• Over-cleansing or under-moisturising, which can cause irritation or dehydration.
• Not being consistent, which prevents you from seeing long-term benefits.
• Using alcohol-heavy toners, especially for sensitive or dry skin types.
• Ignoring seasonal changes, which can affect your skin’s needs and product choices.

Avoid these slip-ups to make the most of your CTM routine and keep your skin balanced, hydrated, and healthy.

Is the CTM Routine Worth the Hype?

Yes because the CTM routine isn’t just a trend, it is a timeless skincare essential. When done right, it keeps your skin clean, balanced, and deeply hydrated no matter your skin type. It’s not about complexity; it’s about consistency. A few mindful minutes daily can lead to radiant, resilient skin over time.

Still skipping your CTM routine? Your skin’s glow might be skipping you too. Start fresh today with Vilvah’s natural CTM products and let your skin feel the difference naturally.

Frequently Asked Questions

1. Why CTM is important for skin?

The CTM routine is essential because it keeps the skin clean, balanced, and hydrated. It helps remove impurities, restores pH levels, and seals in moisture promoting healthier, clearer, and more radiant skin over time.

2. How to do CTM on face?

To do CTM on your face, start with a gentle cleanser to remove dirt and oil. Follow with a toner to balance the skin’s pH and prep it for hydration. Finish with a moisturiser to lock in moisture and nourish the skin. Use products that suit your skin type for best results.

3. How frequent to use CTM for men?

Men should follow the CTM routine twice daily - once in the morning and once before bed. Regular use keeps the skin fresh, hydrated, and protected from environmental damage, sweat, and pollution.

4. Can I skip toner in the CTM process?

It’s not recommended to skip toner as it plays a key role in rebalancing the skin’s pH and improving product absorption. Skipping it may leave your skin less hydrated and more prone to irritation or dryness.

5. Can we put makeup after applying CTM on face?

Yes, you can apply makeup after completing your CTM routine. Clean, toned, and moisturised skin provides a smooth, hydrated base that helps makeup apply better and last longer.

6. How long does it take to see results from a CTM routine?

Most people start noticing visible improvements in skin texture and hydration within 1 to 2 weeks of consistent CTM use. Long-term benefits like even tone and fewer breakouts may take 4 to 6 weeks.