Eco-Friendly Packaging: Vilvah Leading The Way

Imagine a world where our beautiful landscapes are choked with plastic waste. Unfortunately, this is our reality. India alone generates over 5.5 million tonnes of single-use plastic waste, placing us among the top 12 countries responsible for over 52% of global mismanaged plastic waste. This alarming statistic is a stark reminder of the urgent need for change.

At Vilvah, we refuse to be part of the problem. As a conscious and sustainable brand, we recognized this crisis early on and took decisive action. We're proud to be India's first skincare brand to introduce aluminum bottle packaging, boldly stepping away from plastic dependency. This isn't just a shift in packaging; it's a statement of our unwavering commitment to sustainability.

Littering of plastic: Where does it all end up?

Plastic is omnipresent in our daily lives, infiltrating everything – from the mighty ocean to the human body (yes, microplastics are real) – and finding its way into places you’d never imagine. But how does this happen?

Every time you get groceries in plastic bags, every step you take with your plastic-soled shoes, and every time you open personal care products, microplastics are released into the environment. The worst part? They take hundreds of years to decompose, leading to long-term pollution.

"We humans have become so dependent on plastics for a range of uses, from packaging to products. Reducing our use of plastic bags is an easy place to start getting our addiction out of control," 

• says David Suzuki, an environmental activist.

So, why does eco-friendly packaging matter?

Lower Carbon Footprint
Traditional packaging can really pile on the carbon emissions—think about all the energy that goes into making and disposing of it. Eco-friendly options, though, are usually made from recycled or sustainable materials, which means they’re way kinder to our planet.

Reduced Environmental Impact
When it comes to production and recycling, eco-friendly materials like aluminum bottles have a much smaller environmental footprint compared to plastics. In fact, recycling can save up to 95% of the energy it takes to make new materials from scratch. So, it’s a huge win for our resources!

Protecting Wildlife
Plastic waste is a major problem for wildlife—animals can end up eating or getting tangled in it, which can be seriously harmful. By choosing eco-friendly packaging, we’re reducing the amount of plastic that ends up in our oceans and habitats, making the world a safer place for all those creatures.

Vilvah’s commitment to sustainability

With every product you purchase from Vilvah, you’re not just taking care of yourself but also Mother Earth. At Vilvah, we use recyclable containers and aluminum bottles to seal our skin and hair care products. This ensures the products are packed at their best and in safer, more sustainable options.

To further promote sustainability and reduce waste, Vilvah has introduced a comprehensive recycling program. This program encourages customers to return empty containers, ensuring they are properly recycled and repurposed.

How does the recycling program work?

Vilvah’s recycling program is straightforward and customer-friendly:

1. Collect empty bottles: Customers are encouraged to collect five empty bottles (they can be of any brand).
2. Return to outlet: Once they have five empty bottles, they can bring them to their nearest Vilvah outlet.
3. Get rewarded: As a token of appreciation, customers receive an additional 5% discount on their next purchase for participating in the recycling program.

And that is how we make it a win-win for our customers and the good cause.

There is no such thing as ‘Away’. Every time you throw anything away, it goes somewhere. Vilvah’s pioneering efforts in introducing eco-friendly packaging and implementing a comprehensive recycling program are core values in our commitment to sustainability.

By choosing eco-friendly packaging and encouraging customers to recycle, Vilvah is setting new standards in the beauty industry and leading the way toward a greener future. Together, we can make a significant impact on reducing plastic waste and promoting eco-friendly practices.

Let’s join hands in making our planet a better place, one recyclable bottle at a time.